Custom engagement tools for brands that move.
We design and build bespoke software that gets your community involved and coming back, from challenges and rewards to games, trackers and whatever else your brand needs. We’re starting with running brands.
What we can build
Made to fit your brand
Every project is made to fit your brand. Here are a few things we’ve built or can build.
Challenges and rewards
Seasonal or year-round goals, with milestone rewards your community earns along the way. Our Advent Challenge is the first.
Interactive tools and games
Things people enjoy using, like our Run the Tube tracker or a heart-rate-controlled treadmill tower defence game.
Community and sponsor experiences Coming
Referral campaigns, leaderboards, live event pages and sponsor-backed activations.
Something else?
Got an idea for your community? Tell us and we’ll scope it.
Featured project
The Advent Challenge
A mystery running goal each day through December, with a reward code at the end for completing the advent runs.
How it works
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Join the challenge
Sign up with your email on the brand’s page.
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Open each day’s goal
Each day’s running goal is revealed on the day. Connect Strava (coming soon) or upload your run and we check it and tick it off.
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Hit milestones
Finish challenge milestones, such as a set distance or number of days, to earn rewards along the way.
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Earn your reward
Complete the advent runs and get your reward code by email.
Our tools
Tools we’ve already made
Cardio Defence
A heart-rate-controlled treadmill and gym tower defence game.
Run the Tube
A tracker for running the Tube network.
UK counties tracker
Track the UK counties you’ve run in.
Why us
Built by a runner
I’m Xavier, an ultra runner. I’ve built Run the Tube, a UK counties tracker and a heart-rate-controlled treadmill tower defence game. XLC Studio is where I build tools like these for brands.
Contact
Let’s build something
Running brand, club or shop? Tell us what you’d like your community to do.
Or email XavierLeCreative@gmail.com